Thursday is a great day for an initial reminder message Saturday morning should also be utilized - it's the perfect way to get them in the shopping spirit! But beware: research has shown that Sundays are not ideal for SMS marketing messages.Īs financial rewards flood in on check day, so too do the urges to spend! Research reveals that people are three times more likely to splurge on services and products they believe will improve their lives immediately after a pay period. To ensure your weekend promotion is successful, make sure you give your customers plenty of time to plan. Researchers suggest the ideal time for an SMS marketing message is midday, a great way to give people something to think about during lunchtime! Reach your clients when they're most alert - between 10am and 8pm. This creates a lot of opportunity for timing. Luckily, the average person checks their phone 47 times per day. Timing is key when it comes to SMS marketing you don’t want to send messages too frequently or too infrequently. By using SMS text marketing as part of your overall communication strategy, you will have access to an incredibly powerful tool to boost your medspa’s visibility in the local market. Your message should be concise yet still provide the essential details that customers need to take action. The key elements of an effective message include a strong call-to-action, relevant information, and clear instructions. When crafting an SMS message, it’s important to think about what will be most persuasive and engaging for your clients. These text messages provide an opportunity to make sure your customers are kept informed, allowing them to book treatments, find out about new promotions, and keep track of upcoming appointments. Creating an Effective MessageĮngaging your medspa clients through SMS marketing can be incredibly rewarding. Keep reading for an overview of the best practices for medspa SMS marketing.
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With 91% of consumers willing to opt-in for text messages from brands, medspas must understand how to use this powerful tool for maximum effectiveness, as well as keep up to date with the legal practices surrounding it. As a low cost, yet hugely profitable form of advertising, it's no surprise that so many medical spas are leveraging this technology to stay connected with current customers and attract new leads. Best Practices for SMS Marketing in 2023 SMS Marketing: What You Need to Knowįor medspa owners looking to reach their clients in the most engaging and effective way, SMS text marketing is the perfect solution.
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